North Four is an independent journal for Inner North + North East London covering culture + creativity + lifestyle. North Four is fully produced by us as a whole-team personal project. It’s basically our baby (so you better tell us it’s cute).
Inner North and North East London is vibrant. It has a buzzing arts scene and unique independent shops, backed by a heritage of music, art and food. The community is friendly and supportive, a melting pot of different cultures, nationalities and backgrounds. As local residents, we wanted to create a homegrown journal that not only portrays and engages with the local community but is also contemporary, stimulating, witty, beautiful and most of all an interesting read!
The first port of call was to create an editorial-meets-visual concept that represents the good people of North and North East London. The platform needed to be beautifully designed and have an abundance of personality. Our tone of voice is cheeky but positive, warm and approachable, youthful but grown-up. North Four doesn’t take itself too seriously but always promotes positivity – we have enough bad news coming at us through various mediums already so it was our objective to create a positive news source with heart, but also with a mischievous side. The art direction sits somewhere between edgy realism and a sunny disposition, it’s laid back but brimming over with creativity.
Our digital platform reflects elements of print design, with off-centre imagery, columnised text and infinite scrolling, moreover we recently moved onto purely long form articles, each accompanied with bespoke imagery, all of which is an attempt to recreate the look and feel of print magazines but on a digital format. We often add value to our articles through accompanying features such as recipes and illustrated maps, aimed at enhancing the reader experience and encourage a more slow-paced participation with the magazine in response to the over saturation of short-form articles and ‘Buzzfeed’ journalism.
You can check out North Four by clicking here.
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“The article is brilliant and definitely drove traffic to our store. Plus, now we have interest and sales coming from people in the area!”
– Nick, Absolutely Bear Clothing
A bold new identity and brand strategy for a company challenging the status quo
Re-positioning a historic estate agents, driving rapid growth and increasing web traffic by over 200%
A differentiating brand proposition in a market where everyone is saying the same thing - resulting in a 41% uplift in brand recognition
We have lots to show you, we've been working hard.