Heron Financial are a new breed of mortgage broker aimed at helping you secure the absolute best mortgage for your personal circumstances.
Heron felt that their existent brand identity, marketing materials and digital presence failed to reflect who they are as a business. Heron offer a very well structured and personalised service, with a real emphasis on the customer journey – both qualities are fundamental aspects of their brand that needed to shine through in their strategy and identity. Ultimately, Heron wanted to challenge perceptions of mortgage and insurance brokers and appear as welcoming, caring and carefully considered in their marketing as they are in real life.
Our objective was to develop their brand story into an offering that really connected with both their B2C and B2B clients, presenting the business in an authentic and relatable way, whilst retaining their position as industry experts.
We created a differentiating brand proposition for Heron to help them stand out in a marketplace where everyone is saying the same thing. Their new visual and verbal language embrace a brand identity that really towers above the competition. The rich colours and use of patterning were influenced by British tailoring and were chosen to portray the company as established, dependable and prestigious. We then provided a point of difference to the core aesthetic by introducing a down-to-earth tone of voice and adding playful photography and illustrations, creating a harmonious balance between professional and approachable. The patterning was developed into a modernist geometric design, whilst rounded fonts and pale tonal colours were used to inject a sense of warmth and friendliness.
We worked closely with the Heron team to define the company’s position within a competitive market, creating a full re-brand with accompanying guidelines to ensure consistency across all touch points. We built a fully responsive and mobile-focused website, complete with bespoke photography, illustrations and copywriting. We developed a cohesive set of marketing materials, including B2C and B2B company brochures, marketing suite and illustrated visuals for email marketing campaigns. Furthermore, we assisted with environmental brand application at their new offices, including vinyl designs and hand painted signage. You can check out the site we built for Heron Financial by clicking here.
Increase in e-newsletter open rates
Increase in web traffic
Increase in brand consideration
Increase in online brand search
A bold new identity and brand strategy for a company challenging the status quo
Re-positioning a historic estate agents, driving rapid growth and increasing web traffic by over 200%
A differentiating brand proposition in a market where everyone is saying the same thing - resulting in a 41% uplift in brand recognition
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