Davies & Davies Estate Agents are an independent, market-leading property consultancy based in Finsbury Park, London.
D&D’s branding needed a refresh and they wanted us to to pull their marketing into the 21st Century. The company needed to find their voice, inject life into how they communicated with their customers and completely rebuild their website (which was slow, clunky and old fashioned). D&D wanted to highlight their progressive approach to estate agency and the real personal investment of their team to their work – they believe it’s their job to promote the local area and give back to the local community. It became evident from the outset that it was fundamentally important for us to recreate this attitude throughout the work we produced for them.
We rebuilt the D&D brand to create a humanised identity with tonnes of personality. Their language and aesthetics were somewhat clichéd and we wanted to knock down some of the preconceived misconceptions about estate agency, whilst playing upon these stereotypes and poking fun at the notorious reputation of the industry. The copywriting uses a deliberately friendly and witty tone of voice and we developed humorous slogans, puns and fun artwork in bold colours to build a real point of difference that clearly separates D&D from their competitors. Their new website is a thing of beauty, with a real focus on user experience and the client journey.
Their brand positioning is now smarter and fresher, we’ve also helped them reach their goal of becoming the market-leading estate agent in the N4 postcode. Moreover, our relationship with D&D is getting even more serious (they pretty much put a ring on it) and we’re proud to say that we’ve become both their creative and strategic brand partner. You can check out the site we built for Davies & Davies Estate Agents by clicking here.
Increase in e-newsletter open rate
Increase in valuation inquiries
Increase in website traffic
Increase in brand consideration
A bold new identity and brand strategy for a company challenging the status quo
Re-positioning a historic estate agents, driving rapid growth and increasing web traffic by over 200%
A differentiating brand proposition in a market where everyone is saying the same thing