The Shoreditch Fashion Show (TSFS) is a creative collaboration celebrating emerging talent across the entire creative spectrum; from fashion designers to artists, musicians and DJ’s. We were flattered to be asked to provide production, marketing and environmental design services for TSFS, curated by the Offbeat Network and the Vivid Fashion Group, in both April and October 2013.
Our mission was to produce and promote an event that would appeal to the creative community in East London, showcase underrepresented talent and tie it all together in an immersive live experience. For each event we built a cross-disciplinary experience housed within Hoxton Docks (a former coal storage facility) for the first show and then in Oval Space (an old warehouse loft located next to a decommissioned gas works) for the second show. Both projects were fashion focused but also included film, art, sculpture and music. The end result was a multi-sensory celebration of East London style, creativity and culture – part exhibition, part stage show and part festival.
Each show featured a selection of emerging fashion designers, including Isabella Yaellda who showcased pieces she had recently commissioned for Lady Gaga, and graduates from Central St. Martins. Art installations, live music, street food, tequila bars and pop-up experiential activities by Redbull, OnePiece and Gandys Flip Flops also featured at the events. Participating designers and artists created one-off pieces working from a central theme (the first show’s theme was ‘fashion in motion’ and the second show’s theme was ‘through the dark, light shall appear’) that were displayed exclusively at the events. We also ran a competition in conjunction with Made in Shoreditch magazine to find the best up-and-coming fashion designers and brands emerging out of London, which was judged by Julien MacDonald and reached in excess of 500k Facebook users and 35k Twitter users.
Both events were sold out success stories, each with a capacity of 1,200 people per event. We secured media partnerships with Wired, Hoxton FM and Made in Shoreditch and the events appeared in Aesthetica, ArtLyst, Don’t Panic, The Urban Times, Slave London, Idol Magazine and on Fashion TV…among others. The shows were attended by cast members of Made in Chelsea, Mischa Barton and Eliza Doolittle.