Remarkable Pubs are a collection of lovingly restored traditional and authentic British boozers across London.
We met the MD of Remarkable Pubs over a pint and a packet of scratchings in The Shaftesbury Tavern and instantly realised just how much we liked the cut of his jib and luckily he liked ours too. Remarkable were overhauling their marketing output, including their website which had achingly slow loading times and was very outdated. We were tasked with quickly and cost-effectively turning around a brand spanking new site for them accompanied with charismatic copywriting and engaging photography, as well as refreshing but not reinventing their brand identity. We were also asked to design some flyers to promote a selection of their pubs that embodied the authentic aesthetic of their drinking houses, in a way that appealed to the varied hyper local audiences residing in the areas surrounding each pub.
We helped Remarkable move away from stale design strategies and dark colours that negatively stereotype the traditional British pub. The websites, flyers and posters created for your typical London boozer are usually about as charming as a limp lettuce, conjuring up images of geezers getting lairy and dirty pint glasses. But this cliche just isn’t what Remarkable is all about. We wanted to make Remarkable’s online presence representative of the chain’s beauty, spirit and cheekiness. Tradition in the best possible way. We went for a decidedly fun approach, working with colours, lettering and illustration inspired by the Art Deco and vintage posters that line many of the pub’s walls.
Each pub has a different story to tell, so we gently tailored our copywriting and photography to work for each individual venue in the Remarkable collection – whilst ensuring a level of continuity remained within the tone of voice and imagery across entire chain. Remarkable have a very distinct personality and history, which we’ve captured in their new marketing assets. Fun, witty and dripping in heritage, they straddle the realm between time-honoured and contemporary. The new look and voice of Remarkable Pubs is inviting and approachable, modern but not alienating, traditional but not stuffy. We wanted the copy to feel like a conversation between friends and the imagery to look like you’re sat in their pubs watching the world go by over a pint.
A bold new identity and brand strategy for a company challenging the status quo
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A differentiating brand proposition in a market where everyone is saying the same thing