Marley Beverage Company produce the Marley’s Mellow Mood and Marley’s One Drop drink ranges. Their teas, coffees and sodas are all natural and promote relaxation and well-being. We were tasked by the Marley Beverage Company to create an experiential campaign for their Marley’s Mellow Mood brand that would benefit the community, grow brand recognition and generate positive exposure.
We wanted to produce an easily accessible and creative event that actively involved the community in Brixton. So we decided to create a free mini festival, right slap bang on Bob Marley Way. The event incorporated heritage and contemporary Jamaican influenced music, workshops, family activities, live art and street food stalls. We also managed to time it to coincide with Jamaica’s 50 years of independence – double whammy on the celebration front.
For one day we transformed an underfunded and often overlooked part of Brixton into a vibrant street party. We worked with local community and arts groups to produce and curate live performances, ran craft sessions, operated food stalls and held carnival dance competitions. We provided paid work and training opportunities to 20 local residents and worked with arts organisations to run free music workshops on site. We raised money and awareness for the local community centre, working with their team to help ensure that the whole community was represented at the festival.
A bold new identity and brand strategy for a company challenging the status quo
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A differentiating brand proposition in a market where everyone is saying the same thing